On the one hand, there are amusing nods to meme culture and and on the other, there’s a serious study of identity, loyalty and the commodification of people perceived as lower class. The film doubles down on that fine line between wackiness and shrewd observation, balancing an escalating strike from a worker’s union (that Cassius fails to support) with an increasingly audacious vision of where the modern service industry might go. Riley charts that rapid, jolting journey with a wonderful slice of surrealism, as we see Cassius’ desk drop literally into people’s living rooms and offices to interrupt their day, while David Cross’ dubbed voice syncs with Cassius’ mouth speaking the telesales script – a comical disjunct that reinforces the jarring reality of the baritone vocals considered supposedly neutral by society. And so he jumps from hang-ups and cold calls to being one of the company’s hottest new employees, bagging big clients and even bigger bucks, all the while cashing in on his sold-out morals. But he soon finds, thanks to a tip-off from Danny Glover, that putting on a “white person voice” is the only way for a young African-American to find success. Get Out and Straight Outta Compton star Lakeith Stanfield is on fantastically charismatic form as Cassius, who goes to work in the call centre in a bid to impress his girlfriend, Detroit (the always-excellent Tessa Thompson). The director’s astonishing comedy manages that rare thing of constantly surprising you – what starts out as a likeable tale of someone taking a job in a call centre spirals into a caustic satire of modern America.
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Watch Sorry to Bother You online in the UK: BBC iPlayer / Apple TV (iTunes) / Prime Video (Buy/Rent) / TalkTalk TV / Rakuten TV / Google Playīoots Riley certainly knows how to make an impression.
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